What Is A Trademark?

A photograph of a person searching for trademark law information on a laptop.

You run into hundreds (maybe thousands) of trademarks every day without knowing it. But if you take your consumer hat off and put your business-owner hat on you might be wondering what all can be trademarked. As it turns out, a lot of things are trademark eligible, including some pretty unique things that most people would not think could serve as a trademark. Our intellectual property lawyers at Darkhorse Attorneys explain more about the basics of trademark protection in this article.

You Have a Trademark – Now What?

It’s official. You registered your trademark with the United States Patent and Trademark Office (USPTO) and changed your mark from ™ to ®. Your trademark is now publicly listed in the Trademark Status & Document Retrieval (TSDR). However, it is important to remember that registering your trademark is only one of the several steps you […]

The Basics of Fair Use & Trademark Law

A photograph of a person searching for trademark law information on a laptop.

When can you or your business use another person’s trademark? Learn more about the legal protections for trademark fair use from the intellectual property lawyers of Darkhorse Attorneys.

3 Reasons to Trademark Your Business Name Right Now

By: Alexa Gorman, Law Clerk As a business owner, you can probably recall the signifcant time and effort it took to craft the perfect name and logo to represent your brand. Now that you’re using your name and logo in commerce, your business name and logo are attached to the positive reputation you’ve earned and […]